Blog Posts

On the Proper Style for a Philospher’s Discourse

Recently I’ve been reading works on the Roman and Greek stoics from antiquity. One of these books is a collection of Letters from Seneca the Younger, a Roman Stoic. The book contains 124 letters, most between 3 and 6 pages in length. I’ve decided that the best way to digest these is to read two

Three ways to improve your privacy policy

Let me start by stating that I enjoy nothing more than taking that little peek under the hood and reading another organisation’s privacy policy. It tells you a lot about how they view their customer’s privacy. I also enjoy maintaining and improving the privacy policies across our range of brands. Now I know this isn’t

Ocean Swimming Classes at Bondi

Went for an ocean swim yesterday. Group Classes. Hard bloody work. Plenty of theory on reading beaches, rips, tides, wind etc and techniques on diving, sighting and swimming. Learning is one thing, doing something completely different. I am not ready for a competitive ocean swim. However I am confident in the pool and have some

Build a website framework

It is very tempting to deploy a pretty website. Something that you think ticks all the boxes of what consumers expect from their online experience today. Avoid doing this. Build a website framework (wire-frame) that does not include pretty images. One that at it’s core gives you the ability to test each major element on

On the move and Magento 1.14

Been a bit quiet here over the last month, we’ve been distracted by the house buying process. The good news is as of yesterday we’ve settled on a nice little (should I be saying cosy?) terrace in Sydney. While plenty of people poo-poo’d the process before we started it was actually pretty easy and we

Good Amazon Content.. the same as any good content. Quality Uniqueness Relevance Get these right before you publish. If your content doesn’t stack up then do not publish. Make the internet a better place and leave it free from junk. In the context of creating Amazon content. The intent is to create solid product review pages on

The 1 Month Project

In my last post I talked about wanting to create fresh content for the Amazon Associates program. In this post I want to flesh out the project in a little more detail. In October of 2012 I published one Amazon Associates article a day. This one months worth of work has provided a small passive

3 things to test in your new Welcome EDM

Following up from my last post on creating an email welcome series. This last month we’ve been hard at work developing our new email welcome series. With revision after revision of copy, imagery, responsive layouts, everything. I’m happy that we are now set to launch our 6 part welcome this week. However things are far

Creating an email welcome series

A good welcome series positions and introduces prospects to your brand. If you run aggressive acquisition campaigns to grow your list this positioning takes priority. Newly acquired external leads (e.g. leads acquired via EDM list rental campaigns, promotions etc) will not be familiar with what your brand represents and what products/services it provides. This is

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